Bright lights, towering billboards, and a buzz that never sleeps—Times Square is the beating heart of New York City. Whether you’re visiting for the first time or returning for another go, there’s always something exciting happening at this iconic intersection.
Nicknamed “The Crossroads of the World,” Times Square isn’t just a place to snap a photo—it’s a full-on experience. Here’s a curated guide to the top things to do in Times Square, perfect for leisure travelers looking to soak up NYC energy in style.
1. Catch a Broadway or Off-Broadway Show
No trip to Times Square is complete without seeing a Broadway performance. Theaters like the Majestic, Shubert, and Lyric host world-famous productions—from classics like The Phantom of the Opera and Chicago to newer hits like Hamilton and Moulin Rouge!.
On a budget? Try the red TKTS booth under the stairs at Duffy Square for same-day discounted tickets.
2. Take That Iconic Times Square Selfie
Times Square is a photo paradise—especially at night. Stand amid the digital billboards, capture a neon panorama, or strike a pose next to the “Love” sculpture or one of the many quirky street performers.
Tip: The best photo spot is on 7th Avenue between 44th and 45th Streets—right in the middle of the action.
3. Explore the Museum of Broadway
One of the newest attractions in the area, the Museum of Broadway, dives into the rich history of theater in NYC. Immersive exhibits and costume displays are a great way to learn the story behind the stage.
Perfect for Broadway fans and culture lovers alike.
4. Indulge in Times Square Eats
From tourist-friendly favorites to hidden foodie gems, Times Square has it all. Some must-try spots include:
- Carmine’s (classic Italian, great for groups)
- Junior’s (famous cheesecake!)
- Los Tacos No. 1 (if you’re willing to walk a few blocks to 43rd St)
- The View at Marriott Marquis (a rotating rooftop restaurant)
There are also plenty of casual eateries and food halls if you’re on the go.
5. Go Shopping Till Late
Times Square is home to massive flagship stores, many open late or even 24 hours:
- Disney Store – two floors of magic
- M&M’s World – colorful and fun for all ages
- Sephora, H&M, Levi’s, and more for fashion lovers
- Line Friends & BTS Pop-Up – for fans of Korean pop culture
6. Have Fun at an Interactive Experience
Looking for something unique?
- RiseNY: A virtual flying ride that soars over NYC
- Gulliver’s Gate: A miniature world with detailed city models
- Madame Tussauds New York: Pose with lifelike wax figures of celebs, sports icons, and Marvel heroes
- Ripley’s Believe It or Not! (currently closed for renovation but worth checking if reopened)
7. Soak in the Night Vibe
Times Square truly comes alive after dark. Street performers, live music, spontaneous dance circles—it’s a show. Just walk around and let the electric atmosphere carry you. Bonus: the lights are bright enough to make it feel like day, even at midnight.
Final Thoughts
Times Square is a must-visit whether you’re in New York City for a day or a week. It’s chaotic, colorful, and full of surprises—just like the city itself. From iconic Broadway shows to interactive museums and world-class dining, there’s no shortage of things to do in Times Square.
So grab your camera, wear comfy shoes, and let the energy of this iconic hub become one of your favorite NYC memories.