First Impressions

I wasn’t sure what to expect, but American Village turned out to be this cheerful, eclectic mash-up of West Coast vibes, Japanese hospitality, and Okinawan sunshine. Colorful buildings, palm trees, murals, music, and the ocean just steps away—every corner invited a photo, a smile, or a snack.

It’s not a cultural deep-dive—it’s a feel-good coastal escape that doesn’t take itself too seriously. And honestly? I loved that.

Getting There

I came by rental car—super convenient in Okinawa—but you can also take a bus from Naha (about 45–60 mins). Located in Chatan, American Village is well-marked and easy to spot—just look for the Ferris wheel!

Tip: Late afternoon into evening is the best time to go. Watch the sunset at the beach, then enjoy the village all lit up at night.

My Experience

I strolled through the colorful alleys of Depot Island, browsed boutiques filled with local crafts, beachwear, and vintage Americana, then grabbed a cold drink and walked over to Sunset Beach just in time for magic hour.

Later, I rode the Ferris wheel for sweeping ocean views, tried the Okinawan taco rice (a local classic), and ended the evening with a mango smoothie under string lights and stars. It felt like summer bottled up in one breezy evening.

Good to Know

• Open: Shops usually 10 AM – 9 PM; restaurants & bars later

• Cost: Free entry; budget ¥1,000–¥3,000 depending on food/shopping

• Visit Duration: 1.5–3 hours (or more if you’re staying nearby)

• Facilities: Free parking, restrooms, ATMs, lots of photo spots

Snack Break

I found a beachside café with dreamy décor and ordered a purple sweet potato parfait (beni-imo!) with iced coffee. The perfect treat after a walk along the shoreline.

Personal Tips

• Sunset is gorgeous at the nearby beach—don’t miss it

• Wear something cute—there are tons of Instagrammable spots

• Great place to shop for stylish souvenirs, Okinawan skincare, and beachwear

• Stay nearby if you want nightlife—it’s mellow but has a fun after-dark energy

Why I Loved It

⭐ 4.7/5 — “American Village wasn’t deep or historical—but it was light, lovely, and full of seaside joy. Sometimes you just need a little fun, and this gave me exactly that.”

What You’ll Want to Capture

• Ferris wheel lit up against the sunset sky

• Colorful storefronts and palm-lined streets

• You holding a cute drink in front of a mural or pastel wall

• Barefoot beach shots with the sea glowing behind you